Israel trademarks ordinance states that a trademark can be registered for any symbol utilized to identify the source of a good or service. A trademark is the legal protection offered by law to the business over its brand. In Israel, a trademark is considered to be the property of a business entity and the company is allowed to exclude others from using the same or similar brand. It can be in the form of letters, characters, words, digits or any signal of a different format. The trademark can be associated with a specific design, or on the other hand, it can be a text only word mark. In some instances, three-dimensional marks are allowed too.
Israel also recognizes slogans as eligible for use as trademarks in some cases and more so if a similar slogan has already been registered outside the jurisdiction of Israel in priority applications. The lawful protection of a trademark is on condition that it has to have a distinct character, be it a unique character inherent to that mark or be it a distinctive character which was acquired by use of that mark in Israeli marketplace.