Instantly you hear of a trademark, take it to mean words, sounds, emblems or a combination of two or a lot more of the above and this is usually taken to make a distinction between the items of one company from that of its contesters. This is mostly related to goods.
A lot of companies have nowadays thought about employing a trademark to sort out the peculiarity of their goods and services from those of their competitors. A very good example is General Mills, with more than 1 form of trademark. General Mills for the most part, is concerned with groceries. With seat in Minnesota, General Mills supplies an assortment of breakfast cereals.
Who is General Mills?